With the new era of B2B commerce and its emergence over the past years. B2B demands a unique online shopping experience for customers.
In fact, a recent study shows that most successful purchases agree or strongly agree on a custom deal which is provided by the various B2B agents.
To provide a custom user experience and crack deals. Many B2B websites distribute the work to their Sales Representatives for effective management.
With the proper workforce and easy distribution of the work in a hierarchy manner, there will be an increase in the productivity, lowered operational costs and refined user experience.
What Benefits do Sales Reps provide?
Major Support Structure
With the B2B eCommerce site offering a right amount of features like Purchase Orders Management, Quotation Request, Bulk Orders with their stock inventory management without any involvement of the Sales agent.
But sales rep still plays a huge role in the stabilizing the customer relations which is a much more important approach for the B2B business. Thus Sales Rep works as support or lifeline for B2B commerce.
For example: In a Shopping mall, you will not find the mall owner roaming around to handle customers queries instead you find various store attendants who handle the customers.
The Attendants provide them with a unique customer experience which provides a good customer relationship that will boon up the business. You can achieve a similar experience over websites with the Sales Representatives module.
The B2B website should handle their customers with great care as the significant portion of them turn out to be loyal and potential long term customers. So it becomes very important to conduct each customer with caution.
Higher Conversion Rates
The Sales Reps spends significant time span in understanding the customer’s requirements and preference which builds an interactive bond between the customer and the agents.
Thus helping the sales rep to offer custom pricing and suggest the customers with newly added products that may fit their needs or requirements.
Apart from the customer interaction, the sales rep are more attached to the roots of the business thus knowing the market and offering price rates which can compete in the market.
Consider an example, if you are in hunt of the pair of jeans or some cool jacket. You land up in a showroom where you can not find anything worth the purchase.
Here, the role of Sales Agent comes to play, the sales agent analyze your requirement and provides you a best available product and sometimes even manoeuver customer requirement by providing hot deals and offers.
How to integrate Sales Rep to your B2B website?
Some of the major platforms like Magento and Opencart have started working and put forward some B2B features.
If you want to start fresh and build your structure purely on the B2B approach, then you can check orocommerce B2B Platform for more details.
If you have any sort of requirement or query regarding the following, please share us at [email protected].