Brands and wholesalers usually treat B2B eCommerce as something of an afterthought. Over the years, B2C ecommerce has been the leader as per the technological innovations, where B2B lags.
Technology platforms are supporting more of B2C as because of it’s simpler needs rather than supporting more complex requirements of B2B eCommerce. However, time is changing technology platforms were contemplating about B2B eCommerce.
And as per this here are five B2B trends you can expect to see in 2019.
Artificial Intelligence & Machine Learning
Nowadays, online stores are integrating AI based chatbots and text-to-speech recognition technologies to help customers make their purchasing decisions.
eCommerce strategists were using AI as a part of B2B sales strategy because of its ability to predict sales, optimize prices, and calculate discounts based on similar customer profiles.
Modern technologies like software APIs have made AI more accessible to all types of businesses, including B2B eCommerce stores.
AI helps in deducing user intent in search engines, display the most appropriate ads, optimizing website layout or identify the most relevant product recommendations for the potential customers.
Voice Assisted Commerce
Voice commerce is no longer a thing of the future, and users nowadays are well aware of voice assistants like Siri, Cortona & Alexa. In general, if we see the voice searches tend to be more action-based than the text-based searches.
With voice searches, consumers are showing more intent towards searching for the products on the website rather than merely searching with no purpose of acting on it.
Users are adopting it faster than ever whether you’re talking about B2C or B2B. In 2019, be prepared to explore a voice-assisted strategy, starting with search and possibly expanding to other areas of B2B interaction.
Mobile Commerce Trends
Mobile search is growing day by day so the B2B sites. Most of the B2B eCommerce sites are being optimized for mobile use, and if they’re not, they soon will be.
According to the Stats provided by Google & BCG, 50 % of the B2B search queries derives from the consumer’s smartphones and according to the BCG this percentage will become 70% by 2020.
For further information on the Mobile Commerce, you can follow this link.
More Video Content
Video content plays a vital role in decision making for a consumer to go out for a purchase. For industries selling complex products, video content is considered to be an essential factor to provide buyers with a certain amount of education.
Personalization and Customer Engagement
B2B ecommerce personalization will many times take the form of customization. Every business is different. And at last, buyers want what they want, and if you don’t fulfill that mold, they’ll find someone else. There are multiple B2B eCommerce stores to choose from.
If we compare the eCommerce with retail shopping, it lacks the face to face personal interaction with the buyer recommending the products based on personal preferences, the taste of the buyer.
But using personal online data of the buyers such as their page visits, search queries, and purchase history, B2B stores transform their online stores to best serve the customer’s needs and interests.
For example, log in to your Alibaba account. You will find recommended products based on your past purchase history, ads tailored to your search history.
This kind of personalization experience & recommendations of products to the customers will help the stores to generate a higher & better conversion rate.
In an age where privacy is critical, B2B eCommerce websites are much safe & secure to be used by the customers. And in turn, an estimate created by invespcro about 57 percent of online shoppers are comfortable with providing personal information to a B2B online store, as long as it directly benefits their shopping experience.